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Sage & Co.

About Us

Discover the essence of style and inspiration at Sage, nestled in the heart of Downtown Cedar Falls, IA. Established in 2021 and proudly family-owned, Sage offers a seamless blend of classic charm and modern elegance across every aspect of your lifestyle. From chic women's wear and distinctive accessories to exquisite home decor and personalized interior designs, our mission is to mirror your personal style authentically. Immerse yourself in our curated apothecary selection or relax with a freshly brewed coffee, surrounded by an atmosphere that celebrates comfort and community. At Sage, more than a store, it is a sanctuary where you find clothing, gifts, permanent jewelry, and a heartwarming experience. Welcome to Sage—your journey to harmony and lifestyle elevation begins here.

Areas Served

Cedar Falls, IA | Waterloo, IA | Waverly, IA | Dike, IA

What We Offer

Our Services include:

Our Brands include:

Our Products include:

Testimonials

On 7/12/2026 Shelly Siglin had this to say:
Best little boutique by far in this area. Great customer service and great clothes!!

On 5/30/2026 Peggy Lind had this to say:
The service is above and beyond! Would highly recommend them

On 2/8/2026 Abby Welsh had this to say:
This store is so cute and the owners are the literal best. They have a really good sense of fashionable, high quality items that will elevate your closet, which can be hard to find in a small town sometimes. We also have purchased furniture from Sage, and it was a complete relief to have their customer service after multiple disastrous big box store experiences. This is my go-to for pieces that last a long time and are a bit ahead of the fashion times for our area.

On 6/12/2025 Janice Andersen had this to say:
Sage is a great retail addition to downtown Cedar Falls Main Street!

On 12/5/2024 Clarissa Thoma had this to say:
Best shopping in the cedar valley with the best service. Such a treat going in there every time!

Contact Us

Sage & Co.
11310 University Ave Cedar Falls, IA 50613
Phone: (920) 339-8167
Email: customerservice@sageandcompany.net

Where To Find Us

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Payment Types Accepted

American Express, Apple Pay, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 4:00 PM

News

A fresh season calls for fresh inspiration. 🌿
Discover new arrivals at Sage & Company that blend modern trends with timeless style. From versatile staples to standout pieces, we’ve curated everything you need to refresh your wardrobe with confidence.
✨ Light, wearable styles
✨ Perfect for any occasion
✨ Designed for real life
Find something you’ll love—again and again.
Browse the latest collection today.
#NewArrivals #BoutiqueFinds #ModernStyle #WardrobeRefresh #ChicLooks #ShopLocalStyle #StyleInspo

Style is in the details—and the details matter. 🤍
At Sage & Company, every piece is thoughtfully selected to bring effortless elegance into your everyday life. Whether you’re dressing up or keeping it casual, our collection is designed to make you feel confident, comfortable, and completely you.
🖤 Timeless pieces
🖤 Elevated essentials
🖤 Style that lasts beyond the season
Step into your signature look today.
Shop your favorites now.

Varley, "A wardrobe for how you move & live". Based in Los Angeles and London, Varley offers an elevated everyday wardrobe for the modern woman. Rooted in movement, we are defined by the women who wear Varley, instilling quiet confidence through contemporary and active collections that enhance everything you already are.
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We could not be more excited to be stocking Varley!! Available in-store and online now!!

Blume is a superfood coffee replacement (or additive for those who can't give it up). Designed to give you a tasty treat without throwing your skin, hormones, or digestion out of whack. Each blend of Blume serves a different purpose, whether that be balanced mood, an energy boost, or a sleep aid, there's a blend for everyone!
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All Blume blends are refined sugar-free, certified organic, plant-based, gluten-free, keto-friendly, plastic neutral, and LESS THAN $1 PER CUP!
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Shop Blume in-store and online now!

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